Lead Generation with a White Paper
If you sell any kind of complex service, technology or sophisticated product, a White Paper is the best way to educate your customers about that technology. You can use a white paper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets. Most white papers are either too technical (boring) or too commercial (thin and cheesy) - but Perry Marshall has written a guide that shows you how to strike the perfect balance. But what's most important of all, though, is promoting and publicizing your white paper - because the best white paper in the world is no good unless somebody reads it!
“Attract More Customers with White Papers” www.PerryMarshall.com
Find out about Perry's Definitive Guide to Writing and Promoting White Papers: Get the free e-course on White Papers
Don't miss this opportunity to learn from Perry Marshall. He has positioned himself as an expert by writing tons of articles and white papers. I have personally profited from his course about White Papers, otherwise I would not promote this to you. Click the link above and register for his e-course. It's free.